At Haier, we strive to deliver premium products that use the latest technology to respond to the constantly changing needs of the modern home. Our consumers demand stylish products that deliver an impeccable, efficient performance every time. It is our mission to exceed their expectations.

In little over 35 years, Haier has become the leading white goods manufacturer in the world with over 10% of the market share. The company now boasts globally recognized brands as part of its portfolio, including Hoover, Fisher & Paykel and GE Appliances. The Haier Group family of brands now covers the entire domestic appliances market, from ultrahigh premium to more affordable range.